4 Cool Trends in Chiropractic Care
Anyone who has been doing chiropractic care in the last five years can tell you how dramatically the industry has changed. Most of that change has been for the better. As new forms of practices have been initiated, better health coverage, and even the popularity of social media has helped shape the current upward trend in chiropractic care.
Let’s look at four of these trends and how they hope to carry the industry into the future.
Trend #1: Holistic Care
For the longest time, chiropractic care was done with the more traditional medicine approach. Injections and tons of pills, often causing overdependence, seem to be the only way to deal with back issues. It’s not just this way in the chiropractic industry, but all over every field of medicine. This approach is what has been leading a new way that we as patients are being treated.
Rather than just having drugs thrown at them, a lot of patients are starting to turn towards a more holistic way of obtaining treatments. Whether it nutrition, fitness, or healthcare, more and more people are turning towards the medicine of the past and more naturalistic approach. They are disappointing in the Vicodin and trading it in for yoga, acupuncture, massage therapy, and even a more organic diet to help treat any symptoms.
Trend #2: Expansion of a Chiropractic Paradigm
This trend is connected larger holistic care trend, but it stands on its own to describe how the chiropractic industry is changing for the better. A recent survey conducted by the Trends Research Institute looked at all the different trends in health and medicine. According to the founder of the Trends Research Institute, Gerald Celente, chiropractic medicine will have to change if it hopes to survive.
“It is absolutely essential that it broaden and formalize its area of expertise — even as it expands consciousness of the proven positive effects of its acknowledged musculoskeletal specialty.”
A lot of patients who see medical doctors for weight loss and nutrition are often left without proper nutritional counseling. Most doctors only have about 2.5 hours of nutritional training and it shows. As the obesity epidemic continues to skyrocket, it is putting added pressure on our musculoskeletal system.
This means more overweight people are going to the chiropractor to approach weight loss from a holistic point of view rather than taking more diet pills which are harmful to our health. The trend will continue to see more chiropractors advertising dietary nutritional advice.
Trend #3: The Use of Social Media and the Internet
Social media is an amazing tool that has produced numerous trends by itself. Long gone are the days for someone to open a phone book and search for chiropractor. Why do that when you can go to their website, see reviews, hear testimony, and even watch videos of certain procedures being done?
A good marketer knows how to use the Internet and social media to their advantage. They know how to build authority in their market. By creating content and sharing an online, it gives an edge to one chiropractor over another who might be technologically inclined or hasn’t figured out how to use social media yet.
Trend #4: Wearable Technology
It would seem as if no one leaves the house these days without some form of technology on them. It’s getting so precise that people can use certain wearable technology to help keep track of the numbers. Chiropractors and medical doctors alike use tools like the Fitbit, which can monitor a person’s progress through diet and exercise.
The key to building authority in the future is knowing how to utilize technology. The way businesses market, teach, and conduct services has changed forever. If you don’t follow the trends, you will be left behind in a hurry.